Determinants of repurchase intention in online shopping at shopee
DOI:
https://doi.org/10.47065/imj.v4i2.305Keywords:
brand trust; convenience; perceived value; repurchase intentionAbstract
The convenience of online shopping in e-commerce applications must be felt by every consumer who uses the application to shop online. This phenomenon is one of the cornerstones in the research conducted by the author. The purpose of this study is to explore the effect of convenience, perceived value, and brand trust on repurchase intentions in the Shopee e-commerce application. The population of this study is made up of people who live in Jakarta, Bogor, Depok, Tanggerang, and Bekasi and use the Shopee application for online shopping. The sample in this study was 125 people. The sampling technique used was the purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the results of the data testing in this study, it can be concluded that convenience has a positive effect on repurchase intentions, convenience has a positive effect on perceived value, perceived value has a positive effect on repurchase intentions, and customer satisfaction has a positive effect on repurchase intentions. This research can be used by E-commerce companies such as Shopee to focus on developing a shopping experience by creating conveniences such as convenience in accessing applications, convenience in transactions, and convenience in maintaining consumer personal information.
References
Aagja, J. P., Mammen, T., & Saraswat, A. (2011). Validating Service Convenience Scale and Profiling Customers: A Study in the Indian Retail Context. Vikalpa: The Journal for Decision Makers, 36(4), 25–50. https://doi.org/10.1177/0256090920110403
Anshu, K., Gaur, L., & Singh, G. (2022). Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64, 102798. https://doi.org/10.1016/j.jretconser.2021.102798
Chen, H., Tsai, B.-K., & Hsieh, C.-M. (2017). Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle. Sustainability, 9(8), 1447. https://doi.org/10.3390/su9081447
Cho, M., Bonn, M. A., & Li, J. (Justin). (2019). Differences in perceptions about food delivery apps between single-person and multi-person households. International Journal of Hospitality Management, 77(February), 108–116. https://doi.org/10.1016/j.ijhm.2018.06.019
Hair, J. F., Joe, J., & Sarstedt, M. (2019). When to use and how to report the results of PLS-SEM.
Han, H., Yu, J., Chua, B.-L., Lee, S., & Kim, W. (2019). Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase. International Journal of Contemporary Hospitality Management, 31(4), 1588–1608. https://doi.org/10.1108/IJCHM-05-2018-0376
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. European Journal of Marketing, 37(11/12), 1762–1800. https://doi.org/10.1108/03090560310495456
Hsin Chang, H., & Wang, H. (2011). The moderating effect of customer perceived value on online shopping behaviour. Online Information Review, 35(3), 333–359. https://doi.org/10.1108/14684521111151414
Jeong, D., & Ko, E. (2021). The influence of consumers’ self-concept and perceived value on sustainable fashion. Journal of Global Scholars of Marketing Science, 31(4), 511–525. https://doi.org/10.1080/21639159.2021.1885303
Jiang, L. A., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management, 24(2), 191–214. https://doi.org/10.1108/09564231311323962
Kim, J. B. (2012). An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM. Electronic Commerce Research, 12(2), 125–150. https://doi.org/10.1007/s10660-012-9089-5
Kim, Y., Lee, M., & Park, S. (2014). Shopping value orientation?: Conceptualization and measurement. Journal of Business Research, 67(1), 2884–2890. https://doi.org/10.1016/j.jbusres.2012.06.006
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73–89. https://doi.org/10.1080/10548408.2016.1224750
Mao, Z., & Lyu, J. (2017). Why travelers use Airbnb again? International Journal of Contemporary Hospitality Management, 29(9), 2464–2482. https://doi.org/10.1108/IJCHM-08-2016-0439
Mpinganjira, M. (2015). Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers. Journal of Economics and Behavioral Studies, 7(1(J)), 36–49. https://doi.org/10.22610/jebs.v7i1(J).561
Ozen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational? Asia Pacific Journal of Marketing and Logistics, 26(1), 78–93. https://doi.org/10.1108/APJML-06-2013-0066
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research, 7(3), 213–233. https://doi.org/10.1177/1094670504271156
Pham, Q., Tran, X., Misra, S., Maskeli?nas, R., & Damaševi?ius, R. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Sustainability, 10(2), 156. https://doi.org/10.3390/su10010156
Riki Wijayajaya, H., & Tri Astuti, S. R. (2018). The Effect of Trust and Brand Image to Repurchase Intention in Online Shopping. KnE Social Sciences, 3(10), 915. https://doi.org/10.18502/kss.v3i10.3182
Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136–1159. https://doi.org/10.1108/APJML-10-2016-0192
Slack, N. J., Singh, G., Ali, J., Lata, R., Mudaliar, K., & Swamy, Y. (2021). Influence of fast-food restaurant service quality and its dimensions on customer perceived value, satisfaction and behavioural intentions. British Food Journal, 123(4), 1324–1344. https://doi.org/10.1108/BFJ-09-2020-0771
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39(December 2017), 199–219. https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Tanojohardjo, G. A., Kunto, Y. S., & Brahmana, R. K. M. R. (2014). Analisa Hedonic Value dan Utilitarian Value terhadap Brand Trust dengan Brand Satisfaction sebagai Variabel Intervening pada Produk Pewarnaan L`Oréal Professionnel. Jurnal Strategi Pemasaran, 2(1), 1–11.
Tsai, W. S., & Men, L. R. (2013). Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites. Journal of Interactive Advertising, 13(2), 76–87. https://doi.org/10.1080/15252019.2013.826549
Tuan, L. T., Phuong, N. T. T., Ngoc, L. T. B., & Mai, L. H. (2013). Powdered Milk Consumers’ Buying Behavior. International Journal of Business and Management, 8(2), 29–37. https://doi.org/10.5539/ijbm.v8n2p29
Wang (Avery. W), Y., Wang, Y., & Lee, S. (2017). The Effect of Cross-Border E-Commerce on China’s International Trade: An Empirical Study Based on Transaction Cost Analysis. Sustainability, 9(11), 2028. https://doi.org/10.3390/su9112028
Yang, H., & Park, C. (2017). ??? ??? ??? ??? ??? ????? ??? ??? ?? ??: ??? ??? ????? ????? ????. ??????, 35(6), 151–166.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.2307/1251446
Downloads
Published: 2024-01-30
How to Cite
Issue
Section
License
Copyright (c) 2024 Kian Getti Prakoso Permata, Puspita Chairun Nisa
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors publishing manuscripts in Insight Management Journal agree to the following terms:
[1] Copyright to manuscripts in this Journal is held by the author, and grants the journal first publication rights with the work simultaneously licensed under the Attribution-NonCommercial-ShareAlike 4.0 International License which allows others to share the work with acknowledgement of authorship of the work and its initial publication in this journal;
[2] Authors may make separate, additional contractual arrangements for non-exclusive distribution of the journal published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with acknowledgment of its initial publication in this journal;
[3] Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on websites) before and during the submission process, as it can result in productive exchanges, as well as earlier and greater citations of published work.
