SIAGIAN, H. S. P.; OCTOYUDA, E. Assessing the experiential marketing and customer value to develop the customer satisfaction. Insight Management Journal, [S. l.], v. 4, n. 2, p. 65-73, 2024. DOI: 10.47065/imj.v4i2.318. Disponível em: https://journals.insightpub.org/index.php/imj/article/view/318. Acesso em: 1 nov. 2025.