CHANIAGO, E. N. S.; NASUTION, M. D. T.; FADLI, F. The Dark Side of AI-Driven Hyper-Personalization: Customer Irritation, Affective Accumulation, and Value Co-Destruction. Insight Management Journal, [S. l.], v. 6, n. 2, p. 17-31, 2026. DOI: 10.47065/imj.v6i2.541. Disponível em: https://journals.insightpub.org/index.php/imj/article/view/541. Acesso em: 15 nov. 2026.