YULITA, R. Pengaruh kualitas produk dan positioning terhadap keputusan pembelian melalui kepercayaan merek produk asuransi kesehatan kumpulan di PT. Asuransi jiwa generali Indonesia regional Sumatera. Insight Management Journal, [S. l.], v. 1, n. 3, p. 95-105, 2021. DOI: 10.47065/imj.v1i3.77. Disponível em: https://journals.insightpub.org/index.php/imj/article/view/77. Acesso em: 16 nov. 2025.