Pelatihan Penguatan Strategi Promosi Berbasis Media Sosial Bagi Wirausaha Mahasiswa Universitas Deli Sumatera

Abstract

Beginner entrepreneurs at this time are still very limited in using social media as a medium for promoting their products, so they only hope for offline methods that tend to require direct interaction. Many students currently use social media but very rarely optimize it for social media marketing. Therefore, it is necessary to strengthen entrepreneurial knowledge and attitudes in utilizing social media as a sales promotion medium. Based on this background, community service in the form of training was prepared to strengthen entrepreneurial knowledge and attitudes in students at Deli Sumatera University, Medan. The method of activity that will be used in the form of training activities carried out online is as follows, Pretest and posttest are carried out to measure the knowledge and attitudes of students participating in the training, Online training is carried out by presenting material through media zoom meetings, question and answer, to provide opportunities to ask questions To the trainees, assignments are intended to find out how far the results of this training can be understood by the participants. Based on the results of the calculation of the Wilcoxon Signed Rank Test, the Z value of knowledge obtained is -5.098 with a p value (Asymp. Sig 2 tailed) of 0.000. While the Z value of the attitude obtained is -5,189 with a p value (Asymp. Sig 2 tailed) of 0.000. So that the decision of the hypothesis means that there is a significant difference between the pretest and posttest groups. There is an effect of training on the knowledge and attitudes of participants.