Efektivitas Promosi Kesehatan dengan Media Video dibanding Media Leaflet Terhadap Pengetahuan dan Sikap Ibu Tentang Imunisasi pada Bayi di Wilayah Kerja Puskesmas Binjai Kota

Abstract

The Binjai City Health Center was recorded to have the lowest Universal Child Immunization (UCI) achievement in Binjai City in 2022, which was only 14.5%. This low immunization coverage is closely related to the lack of knowledge and maternal attitudes towards the importance of immunization. To improve this, effective health promotion is needed by utilizing the media as a means of conveying interesting and easy-to-understand information. This study aims to assess the effectiveness of video media compared to leaflets in increasing maternal knowledge and attitudes about infant immunization. The research uses a quantitative approach with a Quasi Experiment design of the Non-Equivalent Control Group Design. The research location was in the working area of the Binjai Kota Health Center in May-October 2023, with a sample of 32 mothers who had babies. They were divided into two groups: 16 people received education via video, and 16 people through leaflets. Data analysis was carried out using the Wilcoxon Test and the Mann-Whitney Test. The results showed a significant increase in knowledge (p=0.001) and maternal attitudes (p=0.003) through video media, as well as an increase through leaflets (knowledge p=0.014; attitudes p=0.017). The effectiveness test showed that the mean rank value of the video group was higher (37.00) than the leaflet (28.00). Thus, video media has been proven to be more effective for promoting infant immunization health, and it is recommended that health centers use it more often in community education activitie