Perbandingan Efektivitas Promosi Kesehatan Melalui Penggunaan Video dan Leaflet Terhadap Pengetahuan Mengenai Pencegahan Stunting di Wilayah Kerja UPT Puskesmas Stabat Kabupaten Langkat

Abstract

Stunting is a chronic nutritional problem that causes children to fail to grow so that their height is not appropriate for their age. Based on national data in 2021, the prevalence of stunting in Indonesian toddlers reached 24.4%. One of the main causes of this condition is the mother's lack of knowledge about stunting prevention. Efforts to increase knowledge can be done through health promotion, one of which is through the use of educational media such as videos. This study aims to analyze the effectiveness of video media compared to leaflets in increasing pregnant women's knowledge about stunting prevention in the working area of the Stabat Health Center UPT, Langkat Regency. The study used a quasi-experimental design with a pre-test and post-test design. The sample consisted of 34 pregnant women who were divided into two groups: 17 respondents received counseling by video media and 17 others used leaflets. Data were analyzed using Wilcoxon test, Paired Sample T-Test, and Mann-Whitney test. The results showed that video media and leaflets were equally effective in increasing knowledge (p=0.000), but the Mann-Whitney test proved that video was more effective than leaflets (p<0.05). Thus, video media is considered more interesting, easy to understand, and able to provide greater knowledge improvement. Therefore, health centers are advised to use videos regularly in stunting prevention health promotion activities