The effect of renewal privacy policy whatsapp to customer behavior

Authors

  • Hadion Wijoyo STMIK Dharmapala Riau
  • Nandan Limakrisna Universitas Persada Indonesia Y.A.I
  • Suryanti Suryanti STAB Maitreyawira

Keywords:

Pembaharuan kebijakan; whatsaap; perilaku konsumen

Abstract

Changes in WhatsAap policy cause confusion and tend to be anxious for users where each user is required to accept the WhatsAap management policy in order to link information on whatsAap with Facebook no later than February 8, 2021. With the number of users reaching millions of people this certainly affects decisions that are not easy. This study uses a qualitative method by conducting non-structured interviews with 10 informants who are the admin of the WhatsApp group which has a group of at least 100 people. Because the identity of the informant must be kept secret, the authors provide the code R1-R10. From the research results, it was found that consumers were aware of this Whatsapp policy and regretted this policy and would move to other safer and more comfortable applications

References

Cahyono, Y., Purwanto, A., Sukanta, F. N. A., Fitriaty, H. W., Sihotang, M., & Sugianto, A. (2020). Impact Of Service Quality, University Image And Students Satisfaction Towards Studentloyalty: Evidence From Indonesian Private Universities. Journal of Critical Reviews, 7(19), 3916-3924.

H Wijoyo, Y Cahyono, A Ariyanto, F Wongso (2020). Digital economy dan pemasaran era new normal. Solok. Insan Cendekia Mandiri.

Haudi, H. W., & Cahyono, Y. (2020). Effect Of Product Innovation and Marketing Strategy on Consumer Purchase Decisions In Indonesia's Lightweight Roof Steel Industry. Journal of Critical Reviews, 7(13), 4147-4155.

Haudi, H., Wijoyo, H., & Sunarsi, D. (2020). Pengaruh Harga Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Kitchen Outlet Berbasis Online di Wilayah Tangerang Selatan. Jurnal Ilmu Komputer dan Bisnis, 11(2a), 9-16.

Hidayat, R. (2015). Performance Appraisal sebagai Alat Pengukuran Kepuasan Kerja Karyawan. Jurnal Ilman: Jurnal Ilmu Manajemen, 3(2), 1–8.

Hidayat, R., & Rohana, T. (2019). The perception on technology acceptance to the behaviors on the use of social media for marketing and its implications on the turnover of creative industry MSMEs in villages. Journal of Physics: Conference Series, 1175(1), 012216.

Hidayat, R., Sinuhaji, E., Widyaningrum, M., Erdiansyah, & Adrianto. (2018). Factors that affect students decision to choose private universities in Medan City Indonesia. Academy of Strategic Management Journal, 17(6), 1–8.

Liantoni, F., Santoso, A. A., Soebandhi, S., Sagala, D., Utami, R. T., Nanuru, R. F., ... & Wahyuni, S. (2019, March). Support vector machine for omega 3 classification based on histogram equalization. In Journal of Physics: Conference Series (Vol. 1175, No. 1, p. 012113). IOP Publishing.

Setyawati, E., Wijoyo, H., & Soeharmoko, N. (2020). Relational Database Management System (RDBMS). Pena Persada.

Sinaga, T. S., & Hidayat, R. (2020). Pengaruh Motivasi dan Kompensasi terhadap kinerja Karyawan pada PT. Kereta Api Indonesia. Jurnal Ilman: Jurnal Ilmu Manajemen, 8(1), 15–22.

Syamsir, S., & Hidayat, R. (2020). Pengaruh komitmen organisasi dan kepuasan kerja terhadap intention turnover pegawai. Insight Management Journal, 1(1), 1–5.

Wijoyo, H., Santamoko, R., Muliansyah, D., Yonata, H., & Handoko, A. L. (2020). The Development of Affective Learning Model to Improve Student's Emotional Quotient. Journal of Critical Reviews, 7(19), 9292-9297.

Wijoyo, H. (2020). Analisis Pengendalian Internal Dalam Pemberian Kredit Pada PT Bank Perkreditan Rakyat (BPR) Indomitra Mandiri. TIN: Terapan Informatika Nusantara, 1(4): 157-162.

Yahya, M., & Wijoyo, H. (2020). Developing School Information Program: Integrated Management System based on Character Value at SMP Negeri 9 Tapung. International Journal of Asian Education, 1(3), 179-186. https://doi.org/10.46966/ijae.v1i3.70

(https://inet.detik.com/mobile-apps/d-5328232/whatsapp-punya-kebijakan-privasi-baru-ini-8-poin-pentingnya

Downloads

Published: 2021-01-27

How to Cite

Wijoyo, H., Limakrisna, N., & Suryanti, S. (2021). The effect of renewal privacy policy whatsapp to customer behavior. Insight Management Journal, 1(2), 26-31. Retrieved from https://journals.insightpub.org/index.php/imj/article/view/22

Issue

Section

Articles