The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi

Authors

  • Pipit Eriyanti Universitas Nusa Putra, Sukabumi
  • Andri Ardhiyansyah Universitas Nusa Putra, Sukabumi

DOI:

https://doi.org/10.47065/imj.v3i2.226

Keywords:

trust, convenience, quality of information, purchasing decisions, shopee

Abstract

This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision

References

Aprodita. (2018). Pengaruh Harga, Kualitas Produk, Word Of Mouth Dan Kualitas Informasi Terhadap Keputusan Pembelian Mobil Lelang Pt Balai Lelang Serasi Palembang. UIN Raden Fatah Palembang.

Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods. McGraw-Hill Inc.

Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27(1), 51–90.

Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Universitas Diponegoro.

Harjono. (2009). Mendayagunakan Internet. Pustaka Pelajar.

Harrison McKnight, D., Choudhury, V., & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: a trust building model. The Journal of Strategic Information Systems, 11(3–4), 297–323. https://doi.org/10.1016/S0963-8687(02)00020-3

Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information and Management, 41(7), 853–868. https://doi.org/10.1016/j.im.2003.08.014

Ilmiyah, K., & Krishernawan, I. (2020). Pengaruh Ulasan Produk, Kemudahan, Kepercayaan, dan Harga terhadap Keputusan Pembelian pada Marketplace Shopee di Mojokerto. Maker: Jurnal Manajemen, 6(May), 31–42.

Insani, E. P. (2013). Analisis Pengaruh Kenyamanan terhadap Minat Beli Secara Online pada Pemesanan Tiket Kereta Api Melalui Website Resmi PT. KAI. Jurnal Sains Pemasaran Indonesia, XII(3), 241–260.

Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26(5), 1208–1222. https://doi.org/10.1016/j.chb.2010.03.032

Kotler, P., & Keller, K. L. (2016). Marketing Managemen. Pearson Education, Inc.

Lijuan, G. S. W. (2015). The effects of online service quality of e-commerce websites on user satisfaction Introduction. The Electronic Library, 33(3). https://doi.org/10.1300/J105v09n02_12

Putri, F. A., & Iriani, S. S. (2020). Pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian menggunakan pinjaman online shopee paylater. Jurnal Ilmu Manajemen Volume, 8(3), 818–828.

Rahmawati, L., & Nikmah, F. (2019). Pengaruh Kepercayaan Dan Kualitas Informasi terhadap Keputusan Pembelian secara Online di Shopee. Jurnal Aplikasi Bisnis, 5(1).

Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building Approach (Seven). Wiley.

Sobandi, A., & Somantri, B. (2020). Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara Online. Winter Journal, 1(1), 41–52.

Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. Jurnal Mandiri?: Ilmu Pengetahuan, Seni, Dan Teknologi, 4(1), 38–51. https://doi.org/10.33753/mandiri.v4i1.99

Sulistiyawati, N., Taufik, M., & Jariah, A. (2021). Peran Kepercayaan, Kemudahan, dan Kualitas Informasi Dalam Peningkatan Keputusan Pembelian pada Shopee. Jobman: Journal of Organization and Business Management, 4(1), 10–16.

Tomlinson, E. C., & Mayer, R. C. (2009). The Role of Causal Attribution Dimensions in Trust Repair. The Academy of Management Review, 34(1), 85–104.

Vitasari, I. (2016). Pengaruh kepercayaan konsumen terhadap keputusan pembelian barang melalui media online pada mahasiswa fakultas psikologi uin maliki malang angkatan 2012-2014. Universitas Islam Negeri Malang.

Downloads

Published

2023-01-30

How to Cite

Eriyanti, P. ., & Ardhiyansyah, A. (2023). The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi. Insight Management Journal, 3(2), 48–55. https://doi.org/10.47065/imj.v3i2.226

Issue

Vol. 3 No. 2 (2023): January

Section

Articles

License

Copyright (c) 2023 Pipit Eriyanti, Andri Ardhiyansyah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors publishing manuscripts in Insight Management Journal agree to the following terms:

[1] Copyright to manuscripts in this Journal is held by the author, and grants the journal first publication rights with the work simultaneously licensed under the Attribution-NonCommercial-ShareAlike 4.0 International License which allows others to share the work with acknowledgement of authorship of the work and its initial publication in this journal; 
[2] Authors may make separate, additional contractual arrangements for non-exclusive distribution of the journal published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with acknowledgment of its initial publication in this journal; 
[3] Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on websites) before and during the submission process, as it can result in productive exchanges, as well as earlier and greater citations of published work.