The role of shopping lifestyle in mediating store atmosphere towards impulse buying

Authors

  • Tengku Putri Lindung Bulan Universitas Samudra, Langsa
  • Riny Chandra Universitas Samudra, Langsa

DOI:

https://doi.org/10.47065/imj.v3i3.265

Keywords:

store atmosphere, shopping lifestyle, impulse buying

Abstract

This study aims to analyze the effect of store atmosphere on shopping lifestyle, analyze the influence of store atmosphere on impulse buying, analyze the influence of shopping lifestyle on impulse buying, and analyze the role of shopping lifestyle in mediating the relationship between store atmosphere and impulse buying at Suzuya, Langsa City. The population is all consumers of Suzuya Kota Langsa and the sample is 97 respondents. The sample technique uses accidental sampling. Data analysis method using PLS-SEM. The results show that store atmosphere has a positive and significant effect on shopping lifestyle, store atmosphere has a positive and insignificant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying and shopping lifestyle can play a role in mediating the effect of store atmosphere on impulse buying at Suzuya, Langsa City. This research is expected: Suzuya Kota Langsa should add a marketing program to increase customers, and Suzuya Kota Langsa needs to pay special attention when customers start to get confused in the store, because customer convenience is basically the main thing

References

Anggoro, S. P. (2012). Analisis pengaruh store atmosphere terhadap impulse buying melalui emotional response di Matahari Department Store Tunjungan Plaza Surabaya. Jurnal Ilmiah Mahasiswa Manajemen, 3(1), 1–5.

Bashir, S., Zeeshan, M., Sabbar, S., Hussain, R. I., & Sarki, I. H. (2013). Impact of Cultural Values and Life Style on Impulse Buying Behavior: A case study of Pakistan. International Review of Management and Business Research, 2(1), 193–200.

Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X

Bhatti, K. L., & Latif, S. (2014). The impact of visual merchandising on consumer impulse buying behavior. Eurasian Journal of Business and Management, 2(1), 24–35.

Cobb, C. J., & Hoyer, W. D. (1986). Planned Versus Impulse Purchase Behavior. Journal of Retailing, 62(4), 384–409.

F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128

Frendy. (2011). Metode Penelitian untuk Bisnis. Salemba Empat.

Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Badan Penerbit Universitas Diponegoro.

Gunadhi, E. C., & Japarianto, E. (2015). Analisis Pengaruh Store Atmosphere Terhadap Impulse Buying Melalui Shopping Lifestyle dan Emotuonal Response Sebagai Variabel Intervening pada The Body Shop Indonesia. Jurnal Manajemen Pemasaran Petra, 1(1), 1–9.

Imbayani, I. G. A., & Novarini, N. N. A. (2018). Pengaruh Shopping Lifestyle, Fashion Involvement dan Positive Emotion Terhadap Impulse Buying Behavior. Jurnal Ilmiah Manajemen & Bisnis, Volume 3,(2), 199–210.

Kurniawan, D., & Kunto, S. (2013). Pengaruh Promosi Dan Store Atmosphere Terhadap Impulse Buying Dengan Shopping Emotion Sebagai Variabel Intervening. Jurnal Manajemen Pemasaran, 1(2), 1–8.

Mattia, G., Di Leo, A., & Principato, L. (2021). The Impulse Buying. In Online Impulse Buying and Cognitive Dissonance (pp. 5–12). https://doi.org/10.1007/978-3-030-65923-3_2

Sarli, A., & Tat, H. H. (2011). Attracting Consumers by Finding out Their Psychographic Traits. International Journal of Fundamental Psychology & Social Science, 1(1), 6–10.

Utami, C. W. (2017). Manajemen Ritel Strategi dan Implemantasi Operasional Bisnis Ritel Modern di Indonesia. Salemba Empat.

Downloads

Published

2023-05-29

How to Cite

Bulan, T. P. L., & Chandra, R. (2023). The role of shopping lifestyle in mediating store atmosphere towards impulse buying. Insight Management Journal, 3(3), 232–238. https://doi.org/10.47065/imj.v3i3.265

Issue

Section

Articles