Vol. 6 No. 2 (2026): November

Articles

• The influence of financial literacy, fintech, and lifestyle on consumptive behavior with self-control as a mediating variable on students

  Novita Tri Wulandari, Umrotul Khasanah

  1-16

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• The Dark Side of AI-Driven Hyper-Personalization: Customer Irritation, Affective Accumulation, and Value Co-Destruction

  Eva Nirmala Sari Chaniago, Muhammad Dharma Tuah Nasution, Fadli Fadli

  17-31

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• Model peningkatan kinerja perusahaan logistik kurir dengan key performance indicators operasional dan service level agreement melalui sistem manajemen operasional

  Fikri Al-Haq Fachryana, Erna Mulyati, Melia Eka Lestiani

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• Customer trust and engagement with AI-based content as support for digital marketing strategy

  Lely Wijayanti, Kenny Roz

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• The missing link between Artificial Intelligence and green innovation: evidence from indonesian publicly listed firms

  Hery Haryanto; Tasha Rahmatika, Badriatul Mawadah

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• Information technology investment and return on assets: operational efficiency, IT governance, and digital transformation in Indonesian technology firms

  Julia, Agniya Thahira, Henry Ardian Irianta, Sari Indra Pratama

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• Peran organizational citizenship behavior dalam memediasi pengaruh kepemimpinan transformasional dan kecerdasan emosional terhadap kinerja pegawai

  Yunita Sitinjak, Dahniar Dahniar

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• Mapping the intellectual landscape of social commerce research in the SME context: a bibliometric analysis (2016-2025)

  Entis Sutisna, Deshandra Afga Nagara, Rahma Dafitri, Zhillan Tamamil Bayan; Dian Daryani

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• The effect of AI-generated content on information credibility, consumer trust, and purchase decisions: the moderating role of AI-use transparency

  Shinta Rahmani, M. Ali Iqbal, Hery Derajad Wijaya, Sigit Setiawan, Mia Romadona

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• Cost efficiency in open and distance higher education: a resource-based view of tuition cost formation

  Bambang Hariyanto, Ali Muktiyanto, Ira Geraldina

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